EyeSights

Privacy Policy

Last updated: December 17, 2025

1. Introduction

EyeSights ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our social media content management platform designed for optometry practices.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, practice name, phone number, and billing information when you create an account.
  • Practice Information: Business name, address, website URL, brand colors, logos, and other branding materials you upload.
  • Content: Social media posts, captions, images, and other content created or uploaded through our platform.
  • Communications: Information you provide when contacting our support team.

2.2 Information Collected Automatically

  • Usage Data: Pages visited, features used, time spent on the platform, and interaction patterns.
  • Device Information: Browser type, operating system, IP address, and device identifiers.
  • Cookies: Session cookies for authentication and preferences.

2.3 Information from Third Parties

  • Social Media Platforms: When you connect your accounts (Instagram, Facebook, Twitter, Google Business Profile), we receive access tokens and profile information necessary to publish content on your behalf.
  • Analytics Data: Engagement metrics (likes, comments, shares, reach) from connected social media accounts.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Generate AI-powered content tailored to your practice
  • Publish approved content to your connected social media accounts
  • Send you service-related notifications and updates
  • Respond to your inquiries and provide customer support
  • Analyze usage patterns to improve our platform
  • Process payments and manage your subscription
  • Comply with legal obligations

4. Information Sharing

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party vendors who assist with hosting, payment processing, email delivery, and analytics.
  • Social Media Platforms: To publish content on your behalf when you authorize platform connections.
  • Legal Requirements: When required by law, court order, or governmental authority.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

5. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit (HTTPS/TLS)
  • Encrypted storage of sensitive credentials
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Secure cloud infrastructure

6. HIPAA Compliance

While EyeSights is designed for optometry practices, our platform does not collect, store, or process Protected Health Information (PHI) as defined by HIPAA. We do not access patient records, medical information, or any health-related data from your practice. The content created through our platform is limited to marketing and social media materials.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. After account deletion, we may retain certain information for legal, accounting, or security purposes for up to 90 days.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information
  • Export your data in a portable format
  • Opt out of marketing communications
  • Withdraw consent for data processing

To exercise these rights, please contact us at privacy@eyesights.tech.

9. Cookies

We use essential cookies for authentication and session management. We do not use third-party tracking cookies for advertising purposes. You can control cookies through your browser settings.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a notice on our platform. Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: